Lost Era (Author Interview)

Lost Era looks like a great retro fashion and art collection.  How many pictures are in the book?  
At it’s core I wanted Lost Era to just be a book of inspiration for creatives and art lovers alike. I wanted there to be enough content for anyone to look through and enjoy, but more importantly, push to create. Lost Era has five separate editorials with each editorial having at least six images. Of course there is way more than thirty images but that gives you an idea of how much content there is in a forty paged photo magazine.

How did you find such a wide collection of retro items and clothing?  
            We are lucky enough to have incredible friends who own vintage shops and just live a vintage lifestyle. For instance, my favorite piece I have is from the amazing Junk Fairy at Bad Granny's Bazaar in OKC, and it is a boombox that bumps if I need to get people hyped up. Outside of that, Josie and I go out to vintage shops ourselves and scrounge around. You never know what you’ll find but I do generally have an idea of what I want for the shoot.

Who is your target market for the book?
I like to think that Lost Era has two audiences. The first being creatives, artists. It is meant to give people a place to create and be inspired. The second audience I like to think are women who love to support women and self confidence. A huge part of Lost Era is creating an environment for women to feel sexy and explore their true badass selves.

What inspired you when creating Lost Era?   
When I started to really dive into the pop culture of the 70s, 80s, and 90s it was hard to not be inspired by the figures like Kate Moss and Helmut Newton. You see these people and many others being unapologetically themselves. They created art they believed in, they did not copy any one else, they were original.
Working with other models and photographers inspire me daily I love seeing energy and enthusiasm to create something that might not be the norm.
The true inspiration comes from wanting to build a community of like minded individuals who inspire each other and creating a place for people to create art they want to create.

When creating Lost Era did anything stand out as particularly challenging?  
The biggest challenge for Lost Era was actually just getting the name and message out there. We’re in a world of constant media and getting over that hump was specifically challenging. Basic business really. Figuring out my target audience and really nailing how exactly to describe Lost Era in a short phrase, I feel there is so many layers to this brand. Nothing out of the ordinary, things every brand and business go through.

Where can fans find out more about your work?
You can find more about Lost Era and join our community on our website
There we have a killer line of clothes we are dropping and of course our photo magazine!