Editorial Review For Don’t Do This: A Guide To
Business Survival
If your
business plan involves winging it and hoping for the best, Don’t Do This is here to slap
you awake. Furkat Kasimov’s book is a laundry list of 146 mistakes that can
tank a company, from mixing personal and business finances to promoting
employees without training. Each misstep comes with a real-world example (like
Fyre Festival’s implosion) and a practical fix. Kasimov doesn’t just
theorize—he admits to failing at selling phone minutes, supplements, and vanity
numbers, which makes his advice feel like a cautionary rant from someone who’s
burned through too many startups.
The strength
here is the lack of fluff. It’s a reference manual, not a pep talk. The
chapters are neatly organized by business function, so you can skip straight to
“Mistakes in Scaling a Business” when your CFO panics about cash flow. The
solutions are straightforward: automate expense tracking, diversify clients,
stop relying on legacy systems. No philosophical musings, just do this instead.
Business
failure porn is having a moment, and Don’t Do This fits right in—think of it as The Lean Startup’s cynical cousin. It’s
less about innovation and more about not tripping over your own shoelaces.
Who needs it?
New entrepreneurs who think passion alone will save them, or seasoned leaders
who’ve forgotten how many ways things can go wrong. If you enjoy bullet points
and cringe-worthy case studies, this is your jam. If you want deep dives into
corporate turnarounds or poetic insights, keep scrolling.
Verdict: Keep it on your desk and use it like a checklist.