https://www.amazon.com/dp/B0FSGDKFKB
Editorial Review For The
Hidden Business of Real Estate
Dominic D. Roybal’s The Hidden Business of Real Estate
flips the real estate playbook on its head. It opens with a blunt confession:
working harder doesn’t guarantee success. The real problem isn’t effort, it’s
invisibility. Roybal makes a clear case that real estate is not about selling
homes—it’s about marketing yourself. Through stories of struggling agents and
his own lessons, he shows how visibility, clarity, and consistent messaging
separate thriving agents from the ones still knocking on doors. Each chapter
covers a part of that transformation—from branding and digital presence to
building systems that turn consistency into growth.
The book’s biggest strength is its directness. It cuts through the usual
“grind harder” nonsense and shows the real work behind building trust and
staying memorable. Roybal doesn’t talk in buzzwords or theory. He gives
practical steps and examples that sound like they came from someone who’s
actually been ignored at open houses and figured out why. His tone is
conversational but grounded, with just enough bite to keep readers awake. The
book never feels like a sales pitch. It reads more like an inside memo from
someone tired of watching talented agents lose to louder ones.
In today’s real estate world, where every agent has an Instagram account and
a Canva template, The Hidden Business of Real Estate
fits perfectly. It lands between old-school door knocking and modern influencer
marketing, offering a middle ground: authenticity paired with smart visibility.
It reflects a trend where personal branding and storytelling now matter as much
as contracts and comps.
Agents who are tired of spinning their wheels will get the most out of this
book. It’s for those who’ve already tried every “lead system” out there and are
ready to admit that their problem isn’t leads—it’s how they show up. It also
works for seasoned pros who feel invisible in a market full of rookies with
ring lights.
In short, The Hidden Business of Real Estate
doesn’t just teach marketing. It exposes why so many agents confuse effort with
progress. Roybal’s take is simple: stop chasing, start attracting. It’s a sharp
and grounded guide for anyone ready to quit shouting into the void and start
being chosen.